Please Join Us for an Upcoming Webcast

With an investment of just one hour of your time, you will gain a wealth of new insights and perspective on Strategic Pricing.   Listen to experts and peers share their experiences, and, if you choose, use available question and answer time to address issues you face in your business. There is no cost to enroll or attend.

Choose from the following webcasts and dates:

Executive Seminar in Strategic Pricing

Program Description

Please join SPA’s David Bauders in a workshop session covering the executive issues surrounding Strategic Pricing. The pricing opportunity is great, but there are important obstacles that must be overcome to build a long-term platform for success. Executive leadership on these issues is pivotal.

David will discuss the role of SPA’s pricing analytics, as well as the change-management, organizational, cultural, and process dimensions that usually mean the difference between good and great performers in the SPA program. Perspectives and lessons learned from experienced owners will be shared.

This program will be valuable to executives considering how to pursue this opportunity, and will help maximize the returns on their investment in Strategic Pricing.

WEDNESDAY, SEPTEMBER 1, 2010 AT 1:00 PM EST

WEDNESDAY, SEPTEMBER 29, 2010 AT 1:00 PM EST

WEDNESDAY, NOVEMBER 3, 2010 AT 1:00 PM EST

WEDNESDAY, DECEMBER 16, 2010 AT 1:00 PM EST

Selling on Value, Not Price

Program Description

Please join manufacturing and distribution experts, SPA's David Bauders, and client principals as they discuss winning approaches to selling on value, not price. Too often, sales forces lack the training and confidence to communicate the value their companies bring to their customers. The result is needless guesswork, haggling with customers, flip-flopping on price, and endless negotiations. The cost in terms of lost margin is huge, typically two percent or more of affected sales.

Working with over 400 manufacturing and distribution businesses across virtually all segments, SPA has developed a program that focuses the sales force on communicating value to their customers, in a disciplined but flexible way. SPA recommends pricing structures that focus discounting on the most sensitive products and customers, while capturing value premiums on the less-sensitive products and customers.

TUESDAY, SEPTEMBER 14, 2010 AT 1:00 PM EST

WEDNESDAY, OCTOBER 13, 2010 AT 1:00 PM EST

THURSDAY, NOVEMBER 18, 2010 AT 1:00 PM EST

If you’d like a more intensive experience and full day of learning, consider attending one of our seminars.