Please Join Us for an Upcoming Webcast
During this 60-minute webcast, you will not only learn about the Strategic Pricing approach to increasing margins but you will also listen to an SPA client share their experiences and advice. There is no cost to attend, but you will gain a wealth of practical knowledge!
Click on any of the webinar topics below to see full schedule:
Strategic Pricing Overview and Client Interview
FPDA Fluid Power and Motion Control Webinar
Electrical Distribution Webinar
Strategic Pricing Overview and Client Interview
Program Description
Join us as we discuss the Strategic Pricing margin improvement opportunity and the strategy that can lead to pricing excellence. A SPA client will participate in this webinar to share their experience and results. You will learn:
- Winning approaches to selling on value, not price
- The margin improvement opportunity
- The challenges to improving pricing performance
- Metrics for sales force accountability
- Lessons learned by an SPA client
This webcast draws on SPA’s experience working with hundreds companies to drive pricing gains of 2 to 4 margin points on affected revenue with minimal customer pushback.
Thursday, May 23, 2013 at 2:00pm EST
FPDA Fluid Power and Motion Control Webinar
Program Description
Dave Lienert of Strategic Pricing Associates will discuss the process, the challenges and the benefits of moving from undisciplined, reactive pricing practices to a more analytical approach that maximizes margins based on customer market, size and product price sensitivity. Typical gains for fluid power and motion control clients are 2-4 margin points on affected revenue! This presentation will also address the important issue of getting buy-in from your sales force.
Dave will be joined by an FPDA member who will share his company's experience and results using the Strategic Pricing approach.
Electrical Distribution Webinar
Program Description
Listen to one of your industry peers discuss how they evolved from their previous pricing practices to a more strategic and data-driven approach to pricing and how this change impacted their company. Join us as we discuss how Strategic Pricing has helped our electrical distribution clients to increase margins by 2 to 4 points ($200,000 to $400,000 per $10M of affected revenue) and improve pricing discipline. We will also discuss the cultural and behavioral change-management process that leads to principled pricing.
If you’d like a more intensive experience and full day of learning, consider attending one of our seminars.

